Reliable Gold Standard
Reliable Fence: Building Trust and Excellence Since 1967
In 1967, with nothing more than a vision for change and a relentless commitment to quality, Joseph “Big Joe” iannone founded Reliable Fence. At the time, the fencing industry was plagued by mediocrity—poor materials, subpar craftsmanship, and unreliable customer service. Big Joe believed homeowners and businesses deserved better. He dreamed of a company where precision, trust, and innovation would define every project. And thus, Reliable Fence was born.
From the very beginning, Big Joe set out to create a benchmark for excellence that would elevate the entire industry. Dissatisfied with the standards of his competitors, he developed what he would later call the Reliable Gold Standard: the perfect blend of quality, trust, and innovation. Every fence built under this standard would represent durability, beauty, and a steadfast commitment to customer satisfaction.
But for Big Joe, it wasn’t just about better fences. He wanted Reliable Fence to stand out, not only in its work but also in its identity. By 1970, the company had grown enough to purchase its first brand-new company vehicle—a scarlet red truck. However, red didn’t align with Big Joe’s vision. He wanted a color that symbolizes excellence, reliability, and prestige. So, with a bold stroke of ingenuity, Big Joe painted the truck gold. It wasn’t just any gold—it was Reliable Gold, a rich, unmistakable hue that would soon become synonymous with the company’s values.
From that moment, Reliable Gold became the heart of the company’s identity. Every new truck added to the growing fleet was painted this distinctive shade. Even the fences themselves bore a small gold tag, a proud marker that let customers know their fence met the Reliable Gold Standard. Over the years, Reliable Gold became more than just a color—it became a symbol of trust and quality recognized throughout the region.
As Reliable Fence expanded, Big Joe’s focus on innovation remained unwavering. He invested in the latest tools and technologies to ensure the company stayed ahead of the curve, delivering fences that were not only built to last but also crafted with exceptional precision. Yet, even as Reliable Fence grew, Big Joe never compromised on the values that defined the company from the start: craftsmanship, honesty, and a personal touch in every project.
Today, Reliable Fence stands tall as a leader in the fencing industry, with over five decades of experience and a legacy built on the Reliable Gold Standard. Big Joe’s vision continues to guide the company, inspiring a new generation of craftsmen to uphold the same principles of excellence he established in 1967.
And that brilliant, unmistakable Reliable Gold? It’s more than just a color—it’s a promise. A promise that when you choose Reliable Fence, you’re choosing a legacy of quality, trust, and innovation that spans generations.
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